In today’s fast-paced and loud world, marketers are constantly searching for innovative ways to reach out to their prospects and customers. One of the most effective methods is video email, which allows businesses to create a personal and engaging message that stands out from traditional text-based emails. Video email is an excellent tool to engage prospects and customers and to build stronger relationships with them.
What is video email?
Video email is a marketing technique that involves using video to communicate a message to a recipient via email. Instead of traditional text-based emails, video email allows businesses to create a more engaging and personalized message that stands out from the competition.
The video can be embedded directly into the email or linked to an external video hosting platform. Video email is an effective way to engage prospects and customers and to build stronger relationships with them. It allows businesses to showcase their products or services in action, provide valuable information or advice, and create a more human connection with their audience. Video email is a powerful tool that can help businesses increase their engagement rates, click-through rates, and ultimately, drive more conversions.
Statistics that back up the value of video email
Video email is a powerful marketing tool that can help businesses to engage their prospects and customers more effectively. Here are some statistics and reasons why you should consider using video email to target your audience:
- Video Email Increases Open Rates: According to HubSpot, using the word “video” in an email subject line can increase open rates by 19%. This is because video is more engaging and interesting than plain text and can pique the recipient’s curiosity.
- Video Email Boosts Click-Through Rates: Video email can also boost click-through rates. According to Campaign Monitor, video email generates a 300% higher click-through rate than traditional text-based emails.
- Video Email Enhances Engagement: Video email is more engaging than text-based emails because it allows businesses to showcase their products or services in action, provide valuable information or advice, and create a more personal connection with their audience. This can help to enhance engagement and build stronger relationships with prospects and customers.
- Video Email Helps to Increase Conversions: Video email can also help to increase conversions. According to Vidyard, businesses that use video in their email campaigns see a 21% higher conversion rate than those that don’t.
- Video Email Improves Retention: Video email can also improve retention rates. According to Forbes, viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text.
- Video Email Increases Brand Awareness: Video email can also help to increase brand awareness. By using video to showcase your products or services, you can create a more memorable and impactful message that stands out from the competition.
By leveraging the power of video emails, businesses can create more engaging, personalized, and memorable messages that resonate with their audience and drive results.
Engaging prospects and customers with video emails
Video email is an excellent tool to engage prospects and customers and to build stronger relationships with them. Personalize your message, keep it short and sweet, focus on value, use engaging visuals, include a call-to-action, and test and optimize to improve your video email strategy’s effectiveness.
Personalize Your Video Email
One of the most significant advantages of video email is that it allows you to personalize your message. Personalization makes your message more relevant and engaging for the recipient. Address the recipient by their first name and use a conversational tone that resonates with their needs and pain points. Make your video feel like a personal one-to-one message, even if you are sending it to a large group of recipients.
Keep It Short and Sweet
Attention spans are short, and people don’t have the patience to watch lengthy videos. Keep your video email short and to the point. A 30-second video that delivers a clear message is more effective than a five-minute video that is rambling and unfocused. Be concise and focused on delivering a specific message or call-to-action.
Focus on Value
Your video email should focus on the value you offer to the prospect or customer. Identify their pain points, and show them how your product or service can solve their problems. Use real-life examples and case studies to demonstrate how your product or service has helped other customers.
Use Engaging Visuals
Visuals play a critical role in capturing the attention of your prospects and customers. Use engaging visuals to complement your message and make your video more compelling. Use high-quality images and videos that showcase your product or service in action. Make sure your visuals are relevant and support your message.
Include a Call-to-Action
Your video email should include a clear call-to-action that tells the recipient what to do next. Do you want them to sign up for a free trial? Schedule a demo? Visit your website? Whatever the call-to-action may be, make sure it is clear, concise, and easy to follow.
Test and Optimize
Like any other marketing strategy, video email requires testing and optimization to improve its effectiveness. Test different subject lines, video lengths, and call-to-action messages to see what resonates with your audience. Use analytics tools to track your video’s engagement rates, open rates, and click-through rates. Use this data to optimize your video email strategy continuously.
The software needed to create and send video emails
There are several software options available for creating and sending video emails, depending on your needs and budget. Choose a platform that fits your needs and budget, and allows you to create personalized and engaging video messages that resonate with your audience. Here are some options:
Vidyard is a video marketing platform that allows you to create, host, and share video content, including video emails. You can create and customize video emails using Vidyard’s drag-and-drop editor and track engagement with detailed analytics.
BombBomb is a video messaging platform that allows you to create and send video emails directly from your email client. You can record videos from your webcam or upload pre-recorded videos, and track engagement with detailed analytics.
BombBomb helps sales professionals build trust, convert leads, and rehumanize your communication with simple video. Create, send, and track video emails in an easy-to-use email editor and get analytics on exactly who's opening your emails, clicking y...[Read More]
Hippo Video is a video engagement platform that allows you to create and send video emails, personalized videos, and video newsletters. You can record videos from your webcam or screen, add interactive elements like calls-to-action, and track engagement with detailed analytics.
Hippo Video is a simple and quick video recording and sharing software for teams to easily collaborate with video. Create and capture from a a web browser, edit, store, share and track and distribute to Google Drive, YouTube, Vimeo and Google Classro...[Read More]
Loom is a screen recording and video messaging platform that allows you to create and send video emails, video tutorials, and product demos. You can record videos from your webcam or screen, and share them via a link or embed them in an email.
Vidello is a video hosting and marketing platform that allows you to create and send video emails, sales pages, and product demos. You can record videos from your webcam or screen, customize your video player, and track engagement with detailed analytics.